Video Analysis 09: Hennessy – The Piccards

Work

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Summary
This brand video uses the story of brave father and son pioneers, Auguste and Jacques Piccard to advertise Hennessy cognac. The story tells how Auguste was the first to reach the stratosphere in 1931 in a balloon and how his son, Jacques, was the … Read more...

Video Analysis 08: 1970s Milk Tray

Video Analysis

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  1. Be consistent in the direction of movement within a shot and the continuity of that movement between shots.
  2. When shooting in lowlight, check the capability of your camera, Modern cameras are getting better and better.
  3. Pushing your ISO to get more detail will only work so
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Video Analysis 07: Audi – The Comeback

Video Analysis

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Story

  1. Write the script in a single sentence summing up your idea: “T-Rex superstar ridiculed for his small arms regains lost mojo when he discovers Audi’s driverless car project, Piloted Driving.”
  2. Work up your sentence over and over again, trying to make it shorter, snappier, more
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Video Analysis 06: Chatbooks Photobooks

Video Analysis

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Scripting

  1. DO NOT TRY THIS at home (do not try to make a 3’50” comedy video)
  2. A video of this consistent quality is made with skilled scriptwriters and actors
  3. Identify the unique selling proposition (USP) of your product or service and build a story around it
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Video Analysis 05: Catterbox Cat Collar

Video Analysis

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Production

  1. You don’t need any camera movement to make a visually compelling video – no dolly, slider, panning etc.
  2. Over the shoulder POV shots create a sense of participation in the viewer – don’t over do it, though
  3. You don’t have to vary your shot breadth 
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Video Analysis 04: Sandy Hook Promise

Video Analysis

Learn from this Video

The standout clever aspect to this video is the misdirection involved to hide the loner pupil story in plain site of the ‘obvious’ desktop scribble relationship story.

That misdirection is done by keeping the viewer focused on the scribble story in the following ways:

  1. Keep the
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Video Analysis 03: Doritos Pool Party

Video Analysis

Learn from this Video

  1. Shoot from ground, waist or shoulder height up to characters’ faces.
    1. This creates a sense of filling the frame
    2. It gives nice groupings of people (three works well)
    3. And it makes the viewer feel they’re in the scene
  2. Block the scenes with your moving characters making
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Video Analysis 02: Google Chromecast

Video Analysis

Learn from this Video

  1. Keep it simple
    1. You can do a lot in just four scenes of minimal animation
    2. Simplify the imagery
    3. Keep text to a minimum
  2. Don’t explain every single step – let the viewer fill in the rest
  3. Show, don’t tell, what the benefits are

Video Summary

In … Read more...

Video Analysis 01: If Carlsberg Did Cases

Video Analysis

Learn from this Video

  1. Embrace the ordinary and uninteresting
  2. Leave your ‘classic shot’ playbook at home for fly-on-the-wall-type video
  3. Compose your shots to mimic how people see and don’t prioritise what you want to show
  4. Vary your shots: Establishing, Wide, Med, Close Up
  5. Vary the subjects: Faces, Attitudes, Intimacy, Juxtaposed,
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