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Video Marketing

One Man and Plug Socket = Mayhem

The Photon Blaster may be the world’s most powerful torch, according to creator and YouTuber PhotonicInduction, (who makes a few modifications to it). This is a channel of wacky scientific experimentation that belongs to an online community wayyyy less glam than all those shopping hauls, make-up vids, and fashion vlogs…but with a fanbase equally passionate. […]

September 8, 2014

Emotion in Video # 4: Fish in Blender

Aimlessly torturing or killing animals is the preserve of the mindless psychotic teenager – there’s an archetype environmental campaign group Greenpeace Australia Pacific can really get their teeth into. And so they did, with their Power to Save video in which a Finding Nemo lookalike clownfish (one of Disney’s best animated characters) swims above a […]

August 3, 2014

Story Skills More Important than Tech Skills

Content producers, are you spending more time than you need to in perfecting your work before you publish? Hi, my name’s Sam Thom, I’m a video producer and I spend too much time perfecting my work before it’s ready to publish. Probably, that is. Content is consumed so quickly these days and then it’s passed […]

July 22, 2014

Video Talk

Adam Lisagor’s Video Humour

Adam Lisagor’s Video Humour

Watch any of Adam Lisagor’s videos. He combines two elements essential to storytelling in video marketing: 1. Clearly-told story; and 2. Narrative device. He also mostly uses humour – which he’s very good at – to make the videos memorable. In the video example above, for a start-up called Flag, all the key questions are […]

September 7, 2014
Clever Dialogue That Stops Right on Time

Clever Dialogue That Stops Right on Time

Single sketch comedy videos are common on YouTube and in these two examples writer/director Daniel Johnson is getting the script just right. The actors he’s got really help the videos, too. We’ve all seen videos where there’s something not right…we can see the potential, but the laugh doesn’t materialise. That’s often down to the actors, but in both these […]

September 1, 2014

I Am Do Filmmaker

This is my podcast project for filmmakers. Click on the link to visit the site and browse the interviews.


Tutorial – Photoshop: Draw Straight Lines

Drawing stripes in Photoshop is easy…if you know how, and this video explains. The striped background on thumbnails and as backgrounds for composite images has been popular for a few years now. It looks great if you get two colours that contrast really well. Try using Adobe’s Kuler to get select your colours – especially […]

September 1, 2014

Tutorial – BTS Commercials: Pour Homme & Pour Femme

If you’re a solo shooter like I am, then you must look at commercial shoots with envy…and a little dismay! This shoot looks so glamorous! Like all Behind the Scenes videos, the number of people running around – or often just sitting around – is in stark contrast to the solo shooter who has to do everything, […]

August 27, 2014

Tutorial – Camera Movement: Sliders Made Exciting Again

Right be honest, how many of you on a shoot in which you’ve planned to use a slider, have run out of time and dropped it from your  list, opting instead for a static shot or tripod pan? Ughh, I’ve done that too many times to mention, but then I normally add these shots in as a […]

June 15, 2014