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Video Marketing

One Man and Plug Socket = Mayhem

September 8, 2014

The Photon Blaster may be the world’s most powerful torch, according to creator and YouTuber PhotonicInduction, (who makes a few modifications to it).

This is a channel of wacky …

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Emotion in Video # 4: Fish in Blender

August 3, 2014

Aimlessly torturing or killing animals is the preserve of the mindless psychotic teenager – there’s an archetype environmental campaign group Greenpeace Australia Pacific can really get their teeth into.

Image of Disney Nemo-lookalike clownfish in a food blender to highlight the threat of environmental damage to Australia's Great Barrier Reef World Heritage AreaAnd …

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Story Skills More Important than Tech Skills

July 22, 2014

Content producers, are you spending more time than you need to in perfecting your work before you publish?

Hi, my name’s Sam Thom, I’m a video producer and I spend

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‘Attention’ is Commercially Useless

July 15, 2014

Image from Campaign magazine accompanying an article by Craig Mawdsley If you use video for marketing purposes, let’s face it, you’re probably unsure how to make it work for you and how to measure the work it is doing.

Don’t …

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Emotion in Video #3: Family & DIY

July 12, 2014

“Your family is perfect, your home should be, too” is the central message of this very touching video for Peruvian DIY chain Comercial Promart Homecenter.

This video compares maintenance …

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Follow Cannes Lions for Clever Storytelling

June 1, 2014

“Your family is perfect, your home should be, too” is the central message of this very touching video for Peruvian DIY chain Comercial Promart Homecenter.

This video compares maintenance …

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Study the YouTube Creators Playbook

March 14, 2014

Image showing screengrab of YouTube Creator Playbook table of contents

It’s essential to read and study YouTube’s Creator’s Playbook.

This may seem like a ridiculous thing to say, but actually I believe many people aren’t aware of its existence.

YouTube …

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Where the Video Agency Spends Your Budget

March 11, 2014
Where the Video Agency Spends Your Budget

This infographic shows the breakdown of costs of producing a product/brand video.

It shows that 45% of costs are accounted for in the pre-production phase, the rest being production, post-production, …

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ROS from In-Video Interactive Adverts

December 12, 2013

Image showing web video ad platforms The Peloton and Innovid for in-video ad platforms

In-video interactive adverts, that is options to click and view highly specific content within the existing video, look like they could help measure that vital ROI.

Measuring ROI, the bottom …

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How to Use AdWords on YouTube Video

December 11, 2013

Image showing web video ad platforms The Peloton and Innovid for in-video ad platforms

In-video interactive adverts, that is options to click and view highly specific content within the existing video, look like they could help measure that vital ROI.

Measuring ROI, the bottom …

Continue Reading »