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Study the YouTube Creators Playbook

March 14, 2014

Image showing screengrab of YouTube Creator Playbook table of contents

It’s essential to read and study YouTube’s Creator’s Playbook.

This may seem like a ridiculous thing to say, but actually I believe many people aren’t aware of its existence.

YouTube says its Creator’s Playbook is a guide to creating a successful YouTube video channel that gets views and that viewers engage with.

That’s exactly what you want as a video marketer: you want eyes on your content and then you want them to take action.

The guide explains how the various parts of YouTube work, and sets it all out clearly in the following chapters.

  1. Get Started
  2. Programming
  3. Optimization
  4. Community
  5. Resources

Read and make sure you get to the end. Follow the lessons and don’t go too fast. There are many, many little tips throughout the manual which will help you make the most of all the service has to offer.

Look it up, here, and download it. It’s free.

Filed in: Video Marketing

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